What Car Customers Really Want?

After capturing ratings and reviews of thousands of customers we, at CarPhd.com can now try to decode this most mysterious and elusive question! 

So Let's Try and understand the Needs of Car Customers in India.

The Indian automotive market has witnessed significant growth in recent years, driven by increasing demand for personal vehicles. With a large and diverse customer base, understanding the needs of car customers in India is crucial for automotive manufacturers and dealerships. In this article, we'll delve into the key needs of car customers in India.

Affordability and Value for Money

For many Indian car buyers, affordability is a top priority. With a wide range of options available across various price segments, customers seek value for money. They expect a good balance of features, performance, and price.

A survey revealed that 80% of consumers prefer vehicles priced between INR 5–25 lakh. This indicates a strong inclination towards mid-range vehicles that offer a balance between cost and features.

Automotive manufacturers must therefore offer competitive pricing, financing options, and warranty programs to meet this need.

Fuel Efficiency and Low Maintenance

Grant Thornton Bharat's 2024 survey found that 40% of respondents prefer hybrid vehicles, reflecting a growing acceptance of technologically advanced and environmentally friendly options. 

Fuel efficiency is another critical factor for Indian car customers. With rising fuel prices and increasing concerns about the environment, customers seek vehicles that offer good mileage. Additionally, low maintenance costs are essential, as customers want to minimize their overall cost of ownership. Manufacturers can address this need by offering fuel-efficient engines, reliable components, and affordable spare parts.

Safety Features and Reliability

In 2023, 28% of car owners with vehicles lacking high safety ratings planned to upgrade, highlighting the increasing importance of safety in purchasing decisions. 

Safety is a growing concern for Indian car customers, particularly with the increasing number of road accidents. Customers expect vehicles to come equipped with basic safety features such as airbags, anti-lock braking systems (ABS), and electronic stability control (ESC). Additionally, reliability is crucial, as customers want vehicles that can withstand the demands of Indian roads. Manufacturers must prioritize safety and reliability by incorporating robust build quality, advanced safety features, and rigorous testing procedures.

Comfort and Convenience

In October 2024, leading carmakers like Maruti Suzuki and Mahindra reported significant increases in SUV sales, indicating a shift towards vehicles that offer enhanced comfort and space. 

As Indian customers become more discerning, they seek vehicles that offer a comfortable and convenient driving experience. Features such as air conditioning, power windows, and infotainment systems are no longer luxuries but essentials. Manufacturers can meet this need by offering well-designed interiors, comfortable seating, and advanced convenience features.

Digital Connectivity and Advanced Technology

With the increasing adoption of smartphones and digital services, Indian car customers expect vehicles to come equipped with advanced technology features. This includes smartphone integration, navigation systems, and connected car features. Manufacturers can address this need by offering intuitive infotainment systems, seamless smartphone integration, and innovative connected car solutions.

After-Sales Support and Service

Highlighting the important role the car dealers play, a survey highlighted that nearly 9 out of 10 car buyers in India prefer visiting physical dealerships, emphasizing the need for manufacturers to maintain strong dealership networks to provide effective after-sales service.

Indian car customers expect reliable after-sales support and service. This includes access to company service centers, genuine spare parts, and transparent maintenance costs. Manufacturers can meet this need by establishing a robust service network, offering flexible maintenance plans, and providing dedicated customer support.

Conclusion

Understanding the needs of car customers in India is essential for automotive manufacturers and dealerships. By addressing the needs of affordability, fuel efficiency, safety, comfort, digital connectivity, and after-sales support, manufacturers can build trust with customers, drive sales, and establish a strong presence in the Indian market.